Jake Duhaime on LinkedIn: EIGHT YEARS AGO I was at a conference with Isaiah Thomas on the day of the… (2024)

First of all, congrats to Shawn Thornton on winning another #StanleyCup last night. This time as CRO of the Panthers.That said, big horoscope guy here. This was Leon Draisaitl's (Scorpio) Horoscope yesterday, the day of Game 7 of the hashtag #StanleyCup Final.My guy Kenny Holland (Oilers GM) isn't on LinkedIn, but he may need an Astrologer on staff before stacking up minutes for Leon and McDavid, despite having horrible horoscopes yesterday. The celestial energy matters!

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In sports,value over replacement player(orVORP) is a statistic popularized by Keith Woolner that demonstrates how much a player contributes to their team in comparison to areplacement-level player. This exists in office-culture as well.Can you do things on your team that nobody else can do? In this case, your VORP is high. Are you just another interchangeable part? Your VORP is low. What's your VORP? Are you more like a Jayson Tatum (irreplaceable) or a Marcus Smart (traded for Jrue Holiday and then the Celtics won a championship)!

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It's always a good day when you land Page Six of the NY Post! https://lnkd.in/ejxWPB8n

This is great. Well done Tyrese!

Nice piece that features Lawrence Gasman in TIME Magazine.

This isn't new, nor a surprise to those of us in #PR. Communicating it to your clients on the other hand, letting them know that those "reviews" or "lists" are written by AI and typically dictated by what's on Amazon with an affiliate fee --- is an entirely different story.#PRChat

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If you've seen my socials of late, you'll notice that most of my recent photos include a pair of sunglasses. Not just any sunglasses, but USWING Golf Sunglasses --- designed to help read the greens a bit better, find my balls on the course (a big problem) and are worn by golf legends like Phil Mickelson, Sergio Garcia and even Rose Zhang. They aren't cheap ($599 USD), but they are amazing. #clientlove #golf #themasters #sportsbiz

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The #NFLDraft has become such an untapped PR goldmine. This year, Roman Wilson (Michigan) Xavier Legette (South Carolina) and Ladd McConkey (Georgia) were tapped to promote the new Six Star Pro Nutrition Protein Shake, in WK Kellogg Co's Froot Loops flavor, available exclusively at Sam's Club. This wasn't big money, nor did we have the budget for production beyond self-shot athlete social media ... but we did have 1HR of interview time with each athlete, which we've parlayed into 20+ stories, including syndication on some of the biggest websites on the planet. Also, if you are in Detroit, come say hello. We're bringing TikTok sensation Anna Frey there for content purposes.#sportsbiz #PR #NFL #comms

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Paris 2024 will be the creator Olympics and the IOC, NGB's and rights-holders don't really know what to do about it. 1) The cookie-cutter athlete narratives are boring this time around. Even the Biles / Richardson storylines will be your typical COPY/PASTE jobs if they win -- which is bad news for NBC. The men being able to compete in Artistic Swimming is cool. Fred Richard has swag. I'm convinced there is an under-the-table deal to get Caitlin Clark there, but watching the U.S. Women win by 50 isn't Iowa trying to win a Natty.2) The IOC / rights-holders cannot block competitive brands (like a Pepsi) from bringing creators to Paris and creating content. But after TOP sponsors spend billions on athlete contracts, ad buys and marketing rights, what's going to be left to prevent a guerrilla marketing ambush through influencers and creators?3) You are USA Gymnastics. Livvy Dunne is the most marketable athlete in your sport. She goes to Paris with NBC and outshines everyone there ... including Simone Biles due to follower count and the demographics of her audience. What do you do?4) You are NBC --- if you bring Livvy Dunne to join Alex Cooper and others in Paris, you can find new audiences, especially on streaming platforms like Peaco*ck. But you risk they, not the athletes, becoming the star of the show. You also have very sensitive relationships with the IOC and NGB's who won't like that becoming reality. Also, is Alex Cooper going to be "Wannabe Tom Rinaldi" Alex Cooper or Season 1 Call Her Daddy Alex Cooper talking about Olympic Village hookups --- which is the more compelling story.5) The biggest story of the Games is the "open footprint" Opening Ceremony amid the backdrop of increased terror risks, not to mention the events of 2015 on the back of everyone's mind. It's one of the biggest high-risk, high-reward bets in Olympic history. But it's also not a sporting event ... it's a news event.

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